Case Study: Metrics Together
Over six weeks we clarified how Metrics Together want to be seen as well as how to communicate that to their ideal client. The strategy and visual branding created and presented shows everything we have done that they can use to to grow the brand image, reputation, and profitability of Metrics Together by communicating more clearly and consistently with their ideal customer. We worked through a comprehensive brand strategy sessions using a framework that included alignment of goals, discovery of Brand Heart, Brand Voice and crafting custom messaging with a StoryBrand Certified Guide. This gave me everything I needed to create a cohesive direction for the Visual Brand Identity that would work for Metrics Together.
Creative Direction & Color Story
Previous Logo + Various Logos & Logo Marks
Website
Brand Collateral, Swag, & Other Brand Mockups
