New Mexico Bio Park Society
Creative Direction & Visual Brand Strategy
The New Mexico Bio Park Society needed to update their overall visual brand identity after initially revamping their logo. Over several weeks, I led several intensive brand strategy sessions with key stakeholders to dig deep into the objectives, brand foundations, and dream clients. After these sessions, I collaborated with the graphic designer on the project to establish the concept/creative direction. I then worked with the designer to finesse and build out all of the various collateral elements.
Concept
Various, Unusual Details
Visuals
Handmade • Textures • Stamp/Print • Patterns
Details: animals, insects, plants, flowers, botanicals
